Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lederle's Protegra

This article was originally published in The Tan Sheet

Executive Summary

New line of antioxidant vitamins began shipping to the trade on March 1. Offered in bottles of 50 soft gel capsules, the product contains beta carotene, vitamins C and E and trace minerals. Lederle plans to focus much of its marketing effort on medical professionals who will be detailed by the company's 450- person sales force. In addition, Lederle is advertising in 20 major medical and pharmacy publications, including Drug Topics, Pharmacy Times, Archives of Internal Medicine and Annals of Internal Medicine. Consumer ads will be placed in Prevention magazine. New York-based Carrafiello-Diehl & Associates is handling the multimillion dollar promotional campaign.
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS081253

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel