Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Pfizer OTC strategy

This article was originally published in The Tan Sheet

Executive Summary

Company is "investing in advertising and marketing to reinvigorate our portfolio of leading brands [including] BenGay [and] Plax," Pfizer Exec VP and CFO Henry McKinnell, PhD, commented to securities analysts on Feb. 26. "Further expansion will come through the addition of entire new product lines through our internal research efforts, licensing and acquisitions." Pfizer consumer product sales grew 1% in 1992. In addition, McKinnell suggested that the nonsedating antihistamine Reactine (cetirizine) "may be an interesting candidate" for Rx-to-OTC switch even though the recent relabeling of the other drugs in the class, Marion Merrell Dow's Seldane (terfenadine) and J&J's Hismanal (astemizole), could jeopardize their switch potential. An NDA for prescription marketing of Reactine has been pending at FDA since June 1988.
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS081202

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel