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Miles Alka-Seltzer Plus

This article was originally published in The Tan Sheet

Executive Summary

Approximately $ 25 mil. advertising account transfered to Foote, Cone & Belding, ending a 20-year partnership with Wells, Rich, Greene BDDP, New York. Alka-Seltzer Plus was the last Miles product handled by WRG BDDP, which once advertised the entire Alka-Seltzer line. Miles cited both geographical and creative concerns for the account change. Alka-Seltzer Plus is FCB's first Miles account.
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