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Data Mining Case Struck Down by Supreme Court; IMS Prepares for Future Battles

This article was originally published in RPM Report

Executive Summary

When the Supreme Court threw out a Vermont law that prevented pharmaceutical companies from using physician prescribing data for marketing purposes, the unexpectedly broad opinion was cheered by Big Pharma and data miners alike. But IMS Health is already gearing up for the next data mining battle. And this time, the company says, the fight will be about protecting patient privacy.

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