Sur-Viiv-al of the Fittest: Pfizer, GSK Joint Venture Blunts Rebate Impact
This article was originally published in RPM Report
Executive Summary
The HIV joint venture Viiv is a ground breaking vision of partnership in the biopharma industry. It also turns out to be a great way to blunt the impact from health care reform on the two JV partners. There may be implications for future business development activities.
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