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Halo Effect: Pandemic Response, Vaccines and Public Health

This article was originally published in RPM Report

Executive Summary

Can the vaccine industry ride its effort to protect the public from H1N1 flu virus to an elevated reputation with the public? And will reputation permit the vaccine segmetn to continue to bring out new premium-priced products supported by larger governemnt purchase programs around the world? Those are the type of "halo effect" questions being raised be the financial community in advance of the big swine flu response of 2009-2010.

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