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Putting the Dough in the Donut Hole: Big Pharma Hits the Sweet Spot in the Reform Debate

This article was originally published in RPM Report

Executive Summary

It's not often than any industry group voluntarily agrees to give up $80 billion in future revenues, but that's what the Pharmaceutical Research & Manufacturers of America is pledging to do to in the context of the health care reform debate. There are a lot of details to work out, but this is a case where what is important is not what PhRMA is giving-but what it gets.

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