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The Next Steps for Personalized Health Care: Incentivizing Product Development

This article was originally published in RPM Report

Executive Summary

Roche has positioned itself as a leader in the development of more "personalized" health care products. What's needed now, CEO Abercrombie says, is a commitment from FDA to develop consistent approval standards and from CMS to guarantee coverage.

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The Rush to Comparative Effectiveness: FDA's Woodcock Hopes It Won't Overshadow Personalized Medicine

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An Activist FDA Could Benefit Drug Development

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