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Prasugrel and Wall Street: Lilly Tries to Stop the Bleeding

This article was originally published in RPM Report

Executive Summary

Lilly is in a race against the clock: it is counting on prasugrel to carve out a blockbuster position in the anti-clotting market before 2011. That is when Plavix generics will complicate the anti-clotting marketand Zyprexa generics will complicate Lilly's outlook. But will FDA go along with Lilly's schedule?

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