The New Era in DTC: FDA Plans New Fees, Fines-and Creative Advice

This article was originally published in RPM Report

01 Oct 2007
Analysis

Michael McCaughan @RPMReportMike michael.mccaughan@previsionpolicy.com

Executive Summary

The new FDA law marks a turning point in the relatively short history of direct-to-consumer broadcast ads. Sponsors have preserved the right to advertise, but will have to get used to following FDA's schedule-and taking FDA's advice.

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The New Era in DTC: FDA Plans New Fees, Fines-and Creative Advice

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