How FDA Reads an Ad
This article was originally published in RPM Report
Executive Summary
Sponsors wondering what kind of feedback FDA will give on proposed TV ads can turn to the public record: enforcement letters issued by the agency. Here is the most recent example of FDA's objections to a commercial, in the agency's own words.
You may also be interested in...
The New Era in DTC: FDA Plans New Fees, Fines-and Creative Advice
The new FDA law marks a turning point in the relatively short history of direct-to-consumer broadcast ads. Sponsors have preserved the right to advertise, but will have to get used to following FDA's schedule-and taking FDA's advice.
The Tortoise, The Hare, And COVID Vaccines: The Hare Wins
Merck wasn’t as quick to the COVID vaccine race as some others, but it believed that its use of ‘proven platforms’ would win out in the end. Not anymore.
Existing Subscriber?
Sign in to continue reading.
Need a specific report? 1000+ reports available
Buy Reports
Need a specific report? 1000+ reports available
Buy Reports
New to Pink Sheet?
Start a free trial today!
Register for our free email digests:
Register for our free email digests: