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Optical Illusion: Why Genentech Is Winning the Fight Over Lucentis

This article was originally published in RPM Report

Executive Summary

With Lucentis sales slumping, Genentech took the bold step of cutting off ophthalmologists from supply of Avastin, further angering providers already seething about the company's maneuvering around an NIH-funded comparative trial. The desperate move of a company painted into a corner? Hardly. Beneath the headlines, it looks like Genentech is going to win the fight to prevent Avastin from becoming standard care for AMD.

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