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Humana's Re-Balancing Act

This article was originally published in RPM Report

Executive Summary

Is Medicare turning into a bad business for Humana? That surprising question may dog the company heading into 2007-and the answer may be pivotal to the viability of the private insurance-based drug benefit.

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Branding Part D: Big Changes for Biggest Plans

When it comes to Medicare Part D, the brand counts at least that’s what some of the biggest plans have concluded. From Humana/Walmart to CVS/Member Health, the drug benefit is increasingly a story of branding, both in the selling proposition to consumers and in the branding of certain plans as underperformers by CMS

United We Stand

UnitedHealth Group is assuring its investors that it is not overly dependent on Medicare Advantage or Part D. Is what is good for the United States also good for United Health?

"Sweet Spot" Inside Drug Benefit Turns Sour

The "donut hole" inside Part D is proving hard to fill. Some drug insurance plans offered brand coverage in 2006-but they won't be doing that again any time soon. Humana lost a mint offering "complete" coverage, so for now its generics-only in the gap.

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