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BioPharmaceutical Reimbursement

Changing The Subject (Part 1): Stop Trying To “Win” The Drug Pricing Debate

This article was originally published in RPM Report

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Executive Summary

When it comes to pricing, it is worth remembering that the interests of buyers and sellers can never be truly aligned. So rather than trying to “win” the drug pricing debate, the pharmaceutical industry may be better served by steering it into new areas. We plan to propose some big ideas that might work in that direction.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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