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Gilead’s Sovaldi: Shooting Star Instead of Blockbuster

This article was originally published in RPM Report

Executive Summary

Gilead’s Sovaldi HCV treatment has earned a special place in pharma lore with its rapid rise to about $10 billion in sales (bringing with it lots of controversy about the sustainability of specialty drug pricing). Now the product appears poised to make a new reputation: fastest to fall from blockbuster status.

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