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BioPharmaceutical Consumer Advertising, Marketing & Sales

Low NSAID Knowledge, Satisfaction In Consumer Pain Medication Survey

This article was originally published in The Pink Sheet Daily

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Executive Summary

While 60% of consumers use an OTC medicine for pain, nearly a third are not satisfied with the results, according to Kelton Global's research on consumer understanding of pain medication. Nearly half of consumers are not familiar with the term NSAIDs or with FDA recommendations on using the products.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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