Copay Coupons Mainly Used For Brands Facing Generic Competition – NEJM Article

This article was originally published in The Pink Sheet Daily

30 Aug 2013
News

Cathy Kelly Catherine.Kelly@informa.com

Executive Summary

A study of 374 branded drugs promoted with copay coupons finds 62% face generic competition, mainly from within the same therapeutic class.

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Copay Coupons Mainly Used For Brands Facing Generic Competition – NEJM Article

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