FTC Brings Dot-Com Disclosure Guide To Social Media, Mobile Era
This article was originally published in The Pink Sheet Daily
Executive Summary
Revised online advertising disclosure guidelines detail FTC’s expectations for how advertisers should craft disclosures in the world of social media and mobile devices.
You may also be interested in...
Warning For Facebook “Like” Reflects FDA Social Media Approach
FDA is revealing its views on social media use through individual enforcement actions and provisions in disparate guidances, in the absence of issuing an overarching guidance. A recent warning letter sheds light on the agency’s view of “liking” something on Facebook.
Turning Blogger Relationships Into Gold Takes Careful Management
Mom bloggers have a built-in audience that OTC and supplement marketers want: parents who are looking for the best products for their children and families. But entanglements with bloggers can mean regulatory hot water for firms that don’t carefully manage those relationships.
Updated FTC Dot Com Disclosures Guide Will Address Twitter, Blogs
The Federal Trade Commission soon will issue updated guidance about how endorsers and marketers should disclose financial relationships on blogs, Twitter and other social media platforms. The original guidance issued in 2000 was published before social networking boomed.