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BioPharmaceutical Consumer United States

Facebook Posts Point Sanofi To Change Allegra-D Foil Packaging

This article was originally published in The Pink Sheet Daily

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Executive Summary

Sanofi changed the packaging design and the directions for removing the tablets after consumers stated on the brand’s Facebook page that they struggled with the foil blister packs. Chattem learned about and responded to the problem promptly through the two-way interaction that social media allows.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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