Facebook Posts Point Sanofi To Change Allegra-D Foil Packaging
This article was originally published in The Pink Sheet Daily
Executive Summary
Sanofi changed the packaging design and the directions for removing the tablets after consumers stated on the brand’s Facebook page that they struggled with the foil blister packs. Chattem learned about and responded to the problem promptly through the two-way interaction that social media allows.
You may also be interested in...
Sanofi Allegra Switch Approval Triggers Race To Market For Perrigo
Sanofi-Aventis will launch nonprescription Allegra allergy relief products March 4, but the line might not beat private-label fexofenadine products to store shelves.
Prilosec OTC Packaging Change Gives Consumers Easier Access
Packaging changes for Procter & Gamble's Prilosec OTC proton-pump inhibitor are intended to make it easier to remove the product, according to brand executive Matt Champion
US Q1 Consumer Health Earnings Preview: Label This One Historic And Challenging But Promising
US OTC drug and supplement firms’ reports of results for the first three months of 2024 began on April 19 with P&G. JP Morgan analysts say while “some retailers in the US in particular” are reducing consumer health inventories, for the overall sector they expect “a healthier balance of positive volume and lower pricing contribution.”