Lies, Damn Lies, And DTC Ads?
This article was originally published in The Pink Sheet Daily
FDA's Risk Communications Advisory Committee is set to discuss how quantitative risk information can be presented in such a way as to inform rather than mislead consumers.
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FDA advisory committee will again consider whether consumers have an inaccurate understanding of drug risks or are so overwhelmed by messages about them that they discount the warnings.
The agency plans to assess whether the inclusion of disease information in an Rx drug print ad affects consumer perception about the product.
FDA's proposed consumer version of the MedWatch form for reporting drug-related adverse events goes before an advisory panel.