Will Electronic Sampling Reduce Physician Conflicts?
This article was originally published in The Pink Sheet Daily
E-sampling is an alternative way to get samples, but it’s difficult to measure whether services eliminate conflicts of interest with pharma.
You may also be interested in...
A small deal in a niche market could be another sign of changes underway in pharmaceutical marketing, as drug firms get more comfortable with the Internet as a marketing tool and doctors realize the Internet's benefits in managing their practices
Drug makers need to continue investing in early-stage research to unveil the next $1 billion-plus drug, panelists at the Argyle conference agree.