Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Bayer Tries Google Format To Keep Yaz Name In Sponsored Link And Meet Risk Requirements

This article was originally published in The Pink Sheet Daily

Executive Summary

The sponsored Google search result for Yaz gives no indication and links user to "full safety and prescribing information, including a boxed warning."
Advertisement

Related Content

PhRMA Open To User Fees To Support Oversight Of Internet Drug Promotion
PhRMA Open To User Fees To Support Oversight Of Internet Drug Promotion
Google Creates New Formats To Include Risk Information In Sponsored Search Results
Bayer Loses Oversight Of Yaz DTC Ads Under Agreement With States Attorneys General
Bayer Loses Oversight Of Yaz DTC Ads Under Agreement With States Attorneys General

Topics

Advertisement
UsernamePublicRestriction

Register

PS068803

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel