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Leave It To Beaver: Rozerem DTC Campaign Boosts New Rx Share

This article was originally published in The Pink Sheet Daily

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Executive Summary

Takeda sleep aid’s new Rx share has grown more than 50% since campaign began.

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Rozerem DTC Ad Suggests Insomnia Drug Is Indicated In Children - FDA

Takeda's direct-to-consumer TV ad for the insomnia drug Rozerem (ramelteon) fails to disclose the drug's indication, does not include information related to side effects and suggests through "back to school"-themed images and statements that the drug is indicated in children, FDA says in a warning letter issued to the company March 5 and posted online March 8

Rozerem DTC Ad Suggests Insomnia Drug Is Indicated In Children – FDA

Agency issues an "untitled" letter to Takeda citing the 10-second TV spot.

Rozerem DTC Ad Suggests Insomnia Drug Is Indicated In Children – FDA

Agency issues an "untitled" letter to Takeda citing the 10-second TV spot.

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