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BioPharmaceutical

Doctors In DTC Ads Make A Difference, 20% Of Study Respondents Say

This article was originally published in The Pink Sheet Daily

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Executive Summary

Responding to Rodale's study, FDA's DDMAC says results show that marketers should identify whether doctors are real.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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