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The Cost Of Coupons? FDA To Study Impact of Incentive Programs In DTC Ads

This article was originally published in The Pink Sheet Daily

Executive Summary

Agency will evaluate whether price incentives in direct-to-consumer print ads affect perceptions of a product's risk.

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FDA’s DTC Coupon Study Triggers First Amendment Objections From PhRMA

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Study signals increasing agency efforts to monitor promotional activities for firms.

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