Cialis TV Commercials Move Romantic Images To The Background
This article was originally published in The Pink Sheet Daily
New DTC spot for Lilly/Icos' erectile dysfunction agent features an on-air spokesman in the foreground discussing risk information.
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Independent review panel will be established to handle complaints about pharmaceutical advertising.
Acting Commissioner Crawford has formed an "informal" task force to "see if there is a violation we can pursue." Erectile dysfunction ads are a particular sore point, Crawford indicates. Action could come before the end of the week.
The "Cialis Promise" allows patients who have not tried tadalafil to download a voucher for three free pills and to obtain a second voucher for either Cialis or another oral erectile dysfunction drug. An earlier, five-pill sampling program focused on a limited number of physicians.