Taxotere Tops Paclitaxel In Study
This article was originally published in The Pink Sheet Daily
Sanofi-Aventis is discussing results with FDA after a positive head-to-head trial examining second-line, locally advanced or metastatic breast cancer.
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A draft agreement between industry and FDA that would assess user fees for "advisory review" of broadcast direct-to-consumer ads prior to initial public dissemination had its genesis in the Pharmaceutical Research & Manufacturers of America's DTC guiding principles
Sepracor's television ads for its sleep aid Lunesta create brand recognition better than other new prescription drug direct-to-consumer ads, according to an analysis performed by IAG Research