Late Night Viagra: Pfizer Supports Limiting Hours For Erectile Dysfunction DTC Ads
This article was originally published in The Pink Sheet Daily
Executive Summary
CEO McKinnell says he agrees with a proposal to limit broadcast commercials for erectile dysfunction agents to the hours of 10 p.m.-6 a.m. PhRMA says it cannot make product-specific recommendations in its forthcoming voluntary DTC guidelines but could urge that ads run at appropriate times to target a drug's indicated population.
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