Pfizer Pulling Back “Traditional” DTC Ads, CEO McKinnell Says
This article was originally published in The Pink Sheet Daily
Executive Summary
The company is moving away from campaigns promoting brand awareness in favor of ads focusing on disease awareness and patient education, the Pfizer exec says. There is a “recognition” in the pharmaceutical industry that direct-to-consumer advertising needs to be reformed, McKinnell notes.
You may also be interested in...
Merck/Schering-Plough Go Back To School In Zetia DTC Ads
The television spot features a medical school dramatization that includes dialogue on the side effects of the cholesterol absorption inhibitor.
Merck/Schering-Plough Go Back To School In Zetia DTC Ads
The television spot features a medical school dramatization that includes dialogue on the side effects of the cholesterol absorption inhibitor.
Organon's NuvaRing DTC Ads Aim To Get More Women In The Loop
Nationwide campaign for contraceptive ring promotes the convenience and customer satisfaction associated with the product.