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Crestor's New Ad: Dr. Seuss Is Out, "Direct" Presentation Of Benefit/Risk Is In

This article was originally published in The Pink Sheet Daily

Executive Summary

AstraZeneca launches TV commericals that touts Crestor's 52% LDL reduction efficacy. The ad notes the Adult Treatment Panel III July 2004 recommendation for more aggressive therapy. The risk information is presented by an on-screen spokesman instead of a voiceover.

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