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Sanofi Not "Desperate" To Improve Ambien Label In Face Of Competition

This article was originally published in The Pink Sheet Daily

Executive Summary

Newcomers to the sleep agent category are benchmarked against Ambien, Exec VP Pharmaceutical Operations Spek tells analysts. Ambien's closest competitor is likely to be Ambien CR, Sanofi says.

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Lunesta Has "Encouraging" Debut, Sepracor Says

For the week ending April 15, the insomnia agent brought in 21,381 new scripts, resulting in a 5.1% market share, Sepracor said. "It looks like…the principal new Rxs are coming from [Sanofi-Aventis'] Ambien," the company said. Sepracor is planning to pursue labeling adaptations to increase Lunesta's market potential.

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