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Pfizer's Celebrex, Bextra Ads Strike Wrong Chord With FDA

This article was originally published in The Pink Sheet Daily

Executive Summary

Agency cites COX-2 inhibitor promotions, including a reminder ad showing a guitarist playing "the long version" of a song thanks to Celebrex. The agency says the violations would have warranted a warning letter if not for Pfizer's previous agreement to halt Celebrex advertising.

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