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"Cialis Challenge": 20% Of Patients Redeem Vouchers For Viagra, Levitra

This article was originally published in The Pink Sheet Daily

Executive Summary

Lilly/Icos reports that 80% of 22,000 vouchers issued under the sampling program have been used to purchase more Cialis. The erectile dysfunction drug has captured approximately 16% of total Rx in the PDE-5 inhibitor class.
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