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PDI Expands Into Physician Audioconference Marketing With Pharmakon Acquisition

This article was originally published in The Pink Sheet Daily

Executive Summary

The $30 mil. acquisition will diversify revenue and expand marketing capabilities, PDI says. Once the deal closes, the company will have over $90 mil. in cash to pursue additional acquisitions.

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PDI Growth Strategy Includes Acquisition Of Complementary Businesses

The company will also focus on organic growth through “aggressive business development” and introduction of new services, CEO Saldarini says. PDI expects that manufacturers will embrace outsourcing a larger portion of their sales force for maximum flexibility.

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