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FDA To Create Inter-Center Advertising Policy Group

This article was originally published in The Pink Sheet Daily

Executive Summary

The group will "rationalize" FDA policy on advertising regulation and coordinate enforcement efforts between the centers. FDA plans to develop guidance relating to outdoor advertising, comparative claims and implied claims later this year.

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The Promotion Steering Committee is expected to develop guidance documents that bring transparency to FDA’s oversight of product advertising and reflect common standards for promotion across product areas, Troy says.

FDA Inter-Center Ad Group Launches Prior To Departure Of Chief Counsel Troy

The Promotion Steering Committee is expected to develop guidance documents that bring transparency to FDA’s oversight of product advertising and reflect common standards for promotion across product areas, Troy says.

"Promotion Steering Committee" In Planning Stage, FDA Ad Division Head Says

The group will include senior officials from the drug and biologics review centers and reps from the chief counsel's and commissioner's offices, CDER ad division director Abrams says. CDER has issued eight warning letters this year; omission of risk information and unproven claims are most common violations.

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