Lilly/Icos' "Cialis Promise" Extends Free Sampling Beyond Physician's Office
This article was originally published in The Pink Sheet Daily
Executive Summary
The "Cialis Promise" allows patients who have not tried tadalafil to download a voucher for three free pills and to obtain a second voucher for either Cialis or another oral erectile dysfunction drug. An earlier, five-pill sampling program focused on a limited number of physicians.
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