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Lovenox Discontinued Promotions Are “False,” But Corrective Ads Not Warranted – Court

This article was originally published in The Pink Sheet Daily

Executive Summary

Aventis’ claims that enoxaparin is “therapeutic from dose one” and “reaches therapeutic levels within ½ hour” are unsupported. However, the claim that Lovenox requires “no routine monitoring” is not literally false, the court says.
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