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DTC Ads Must Be "Clear And Balanced" Under Sen. Edwards Bill

This article was originally published in The Pink Sheet Daily

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Executive Summary

The legislation is similar to an amendment Edwards proposed for the Medicare Rx bill. It also calls for NIH comparative efficacy studies and an expedited drug advertisement review process.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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