Berlex Launches Yasmin DTC Campaign; TV Spots Will Follow Print Ads
This article was originally published in The Pink Sheet Daily
Executive Summary
Yasmin print campaign revises previous ads called into question by FDA in a July 2003 "untitled" letter. Global sales of the oral contraceptive should approach $500 mil. in 2004.
You may also be interested in...
Barr To Resume Revised Seasonale DTC Ads By End Of January
Changes are being made to the voice-over in the television commercial for the extended-regimen oral contraceptive following a December FDA ad division letter. Barr will continue Seasonale DTC ads until the launch of Seasonique.
Natrecor Use Should Be Limited, Independent Panel Convened By J&J Says
The cardiologist panel calls for use of the congestive heart failure therapy to be "strictly limited" to patients that present with symptoms in the hospital setting. The expert panel also recommends that Scios "immediately undertake" a professional educational campaign about Natrecor's appropriate uses.