Vioxx DTC Ads Do Not Undercut “Learned Intermediary” Defense, Merck Says
This article was originally published in The Pink Sheet Daily
Executive Summary
“We think our DTC ads are wholly consistent with the philosophy underlying the learned intermediary rule,” General Counsel Frazier says. Merck expects the first Vioxx personal injury trial will commence in the first half of 2005 in either Texas or Alabama.
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