Lamisil Ad Featuring “Digger” Character Targets Users Of Topical Antifungals
This article was originally published in The Pink Sheet Daily
Executive Summary
Novartis’ latest TV commercial gives the animated dermatophyte organism a more prominent role compared to an ad that began running in March. This is the third ad using the “Digger” character – the first one drew an FDA warning letter, which asserted the spot overstated Lamisil’s efficacy.
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