Google Platform Changes Spur Pharma Rethinking Of Search Engine Ads
Widespread use of paid ads that display disease-specific website address differing significantly from destination hyperlink for branded product will end in January.
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Click-through rate on health condition search results declined dramatically since FDA citations, company says.
Firms will need to redesign sponsored links that appear on Internet search engines or forgo using them at all, food and drug attorneys suggest following the agency's recent cluster of letters citing the promotions
Agency leader expects to spend about a year developing a strategy to combat misinformation. On 5 August, the agency unveiled what appears to be an early component of the initiative – a web page titled Rumor Control, with facts about the safety and components of COVID-19 vaccines.