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Google Platform Changes Spur Pharma Rethinking Of Search Engine Ads

19 Oct 2015
News

Sue Sutter @PinkSheetSutter sue.sutter@informa.com

Executive Summary

Widespread use of paid ads that display disease-specific website address differing significantly from destination hyperlink for branded product will end in January.

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Advertising, Marketing & Sales

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BioPharmaceutical United States Advertising, Marketing & Sales

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Google Platform Changes Spur Pharma Rethinking Of Search Engine Ads

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Executive Summary

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