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BioPharmaceutical United States Regulation

DTC Ad Risk Disclosures Could Be Limited To ‘Serious And Actionable’

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Executive Summary

Despite PhRMA’s concerns, FDA is proceeding with a study using modified versions of existing TV ads, but agency will revise study questions to focus on value of the ‘major statement’ and not other aspects of ads.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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