“Sunshine” Might Bring Public Awareness Campaign On Medical Research
Final CMS reg on reporting industry payments to physicians include limiting coverage to companies operating in the U.S. and a definition of third-party payments; despite wins in the revisions from the proposed rule, industry may need a widespread education campaign in order to preserve the value of its physician relationships.
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CMS equips doctors to follow their payments from drug manufacturers so discrepancies can be found early and disagreements resolved prior to submission of the data, which companies began collecting Aug. 1.
Some answers to industry questions about ambiguity in sunshine regulations may come through enforcement actions, Sidley Austin’s James Stansel says.
Former federal prosecutor Michael Loucks notes that companies can use information about competitors’ payments to physicians in defending themselves against charges they paid to induce prescribing.