Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

FDA Proposals For Studying Internet Promotions Raise Concerns

Executive Summary

FDA should not delay draft guidance on Internet and social media promotional activities while it studies how consumer understanding of a drug’s safety and efficacy is affected by the techniques used to present information on branded websites, according to comments on the proposed studies.

You may also be interested in...



Xarelto Ad’s Benefit Claims Need Renal Caveats, FDA Says

Typography and graphics which highlight benefits but not risks makes a print ad for Xarelto to treat atrial fibrillation misleading, FDA tells Johnson & Johnson in an untitled letter.

Clinical Research Agendas Get A Boost From Social Media

Women who survived a rare cardiovascular event banded together online and approached Mayo Clinic investigators with a research agenda, and AstraZeneca is using a YouTube video to find Internet-savvy patients who might be reluctant to reach out about their condition.

FDA Advertising Studies Will Examine Website Formatting, Patient Testimonials, Outside Links

The agency will examine how various aspects of Internet-based ads affect consumer understanding of product safety and efficacy in four separate studies.

Related Content

Topics

Latest Headlines
See All
UsernamePublicRestriction

Register

PS053686

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel