Biosimilars Marketing: Companies Must Find "Sweet Spot" Between Generic And Innovator Approach
Executive Summary
While biosimilars have yet to launch in the U.S., marketing executives are mulling over the challenges that lie ahead for commercialization.
You may also be interested in...
And Now For The Real Biosimilar Opportunity: Antibodies And Complex Biologics
With patents on blockbuster drugs – including Roche/Biogen Idec Inc.'s Rituxan (rituximab), Amgen Inc./Pfizer Inc.'s Enbrel (etanercept) and Roche's Herceptin (trastuzumab) – due to expire in key markets within the next three years, there's a renewed buzz around biosimilars as industry players seek to grab a share of this multi-billion dollar opportunity.
Merck Lands Late-Stage Enbrel Biosimilar In Deal With South Korea's Hanwha
The addition of the Phase III candidate to its portfolio positions Merck as a leader in the race to launch a low-cost version of a major rheumatoid arthritis drug.
Biden Aims For 200 Mil. More COVID Vaccine Doses As Nervous Europe Eyes Its Borders
New round of orders would give the US all the vaccine it needs from the existing mRNA products, taking pressure off AstraZeneca as it experiences manufacturing challenges and the EU considers export restrictions to ensure it gets enough vaccine.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: