Cinryze Launch Plans Bear Hallmarks Of Successful Orphan Strategies
Executive Summary
ViroPharma/Lev scored a regulatory success with FDA's approval of Cinryze (C1 esterase inhibitor) for prophylaxis of hereditary angioedema. Now the firm needs to concentrate on turning that into a commercial success - and with the launch plans recently laid out, the firm seems poised to do that
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