Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

New Media Is The New Frontier For Drug Promotion

Executive Summary

Pharma needs to take hold of new media and start closely monitoring consumer behavior to survive in a changing advertising climate, panelists said at a recent DTC conference

You may also be interested in...



DTC Ad Spend Continues To Decline; But Some Pharma Ads Get Longer

Drug makers increased Internet ad spend by more than $10 million in the first half of 2009 compared to the same period last year, while television and print spend declined.

Internet Promotions Must Be Redesigned After FDA Cites Sponsored Web Links

Firms will need to redesign sponsored links that appear on Internet search engines or forgo using them at all, food and drug attorneys suggest following the agency's recent cluster of letters citing the promotions

Internet Promotions Must Be Redesigned After FDA Cites Sponsored Web Links

Firms will need to redesign sponsored links that appear on Internet search engines or forgo using them at all, food and drug attorneys suggest following the agency's recent cluster of letters citing the promotions

Related Content

Latest News
See All
UsernamePublicRestriction

Register

PS050349

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel