Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Another celebrity pitch from Shire

Executive Summary

After being cited by FDA for its promotion of Adderall XR (amphetamine salts) on YouTube, which featured celebrity carpenter Ty Pennington, the company launched a Web site featuring actor/comedian Howie Mandel aimed at promoting adult ADHD awareness. In the Adderall YouTube video, Pennington promotes the use of Adderall using voice inflection to emphasize words like "amazing" (1"The Pink Sheet," Oct. 6, 2008, p. 12). The new Web site is more of a public service campaign, with links to ADD and ADHD organizations, and nowhere mentions Adderall. The Adult ADHD Is Real campaign ( highlights the disease with Mandel's personal story. "I found it difficult to sit down and read a script for work, or even have a conversation - you know the kind when you're actually listening without interrupting?" he writes. Mandel is also the voice in three radio promotions and the subject of three television clips to increase adult ADHD awareness

You may also be interested in...

FDA’s Advertising Enforcement Turns Its Focus To YouTube, ADHD Drugs

FDA's spate of five promotional citations to manufacturers of attention deficit/hyperactivity disorder drugs signals that the agency intends to remain vigilant in oversight of new media

England’s Innovative Medicines Fund To Put Spotlight On Rare Disease Treatments

While the much-anticipated Innovative Medicines Fund is likely to benefit rare diseases in particular, other products must gain too.

Who’s Hired? Formycon Is Latest To Swap CEO

Formycon has become the latest firm to announce a new CEO, after similar moves at Orion and Strides. Meanwhile, Gedeon Richter has made management changes and a new director has joined Coherus.




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts